TideBit-Defi
- The product : TideBit-Defi is a crypto exchange platform that focus on decentralized financial trading.
- Project duration : 1 year
- Tool that I used
-
The Problem
Cryptocurrency is a relatively new and unique form of investment that comes with a range of unfamiliar concepts and information. This can make it challenging for users to grasp, and as a result, many people find it overwhelming and give up on trying to use it.
-
The Goal
To develop a user-friendly Crypto CFD De-Fi Trading platform with an intuitive interface and clear UX writing to assist users in easily adopting this new and innovative investment method.
-
My role
UX Researcher
UX Designer
UI Designer
Brand Designer -
Responsibilities
User research, Competitor audit, Wireframing, Mockup, Prototyping, CIS design.
user research
Understanding the user
Summary
I have recently conducted interviews with a diverse group of users, some of whom are already familiar with cryptocurrency while others are entirely new to the concept. Additionally, I administered an online survey that garnered participation from nearly 100 individuals. These interviews and survey responses have provided valuable insights and perspectives on the the product.
Pain Points
-
Users expressed that they find it challenging to dedicate significant effort to learn about cryptocurrencies and the associated terminology.
-
With other platforms, users found it difficult to use on their mobile devices due to complicated charts and a wordy interface.
-
The registration process for many cryptocurrency exchanges is often lengthy and cumbersome.
personas
user journey map
Our aim is to identify the actual problems that users may encounter and proactively address them.
UIUX Design
Starting the design
Wireframe
In this process, my objective is to develop the full functionality of our platform and address the pain points identified through previous research.
Mockup
In this stage, I have created design guidelines to align with the brand, emphasizing the importance of guiding users through the effective use of colors, varying font weights, icons, and more. The objective is to enable users to accomplish their goals on the website without relying on excessive text.
Accessibility considerations
-
Multi-Languages
To cater to the needs of users worldwide.
-
Ｍulti-Currencies
To cater to the needs of users worldwide.
-
High-Contrast
Enhances readability and ensures a more comfortable reading experience for users with visual disabilities.
Let’s contact !
Jodie
E-mail: jodie0916@hotmail.com
